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Sign Up To Sell

by Cheryl Scott-Daniels

When driving into a neighborhood to visit a friend, do you ever notice the “For sale” signs? Have you ever asked yourself, “I wonder how much they are asking,” or thought, “I’d like to own a home like that!”? On the other hand, when you pass homes with no sign, do you even think of making such a comment?

Interesting, isn’t it, that even though you have no immediate plans to purchase or sell a home,  a “For Sale” sign attracts your attention? Actually there is a lesson to be learned here.

It is quite common for homeowners to tell their real estate agent, “We don’t want a real estate sign in our yard. We don’t want the neighbors to know we’re moving.” Or perhaps, “We don’t want a sign because we haven’t told our relatives yet that we are moving.” While those reasons are certainly valid, they may stand in the way of a fast sale to a qualified buyer.

Put yourself in the buyer’s seat for a moment. One of the first things you may do once you’ve decided to buy a home is “drive around”. Driving through various neighborhoods to see which properties are available, you’ll probably jot down the addresses of the ones you like, and then call your Realtor or the agent handling the property, right?

According to the National Association of REALTORS® 2011 Profile of Home Buyers and Sellers, 55% of home buyers used Real Estate signs as a source of information when they were thinking about buying a new home. Real Estate Signs are the 3rd most frequently used source of information.

If you are selling, your home needs all the exposure you can get. While there are many ways to attract buyers, signs are far and away one of the most effective. Some sellers fear that a sign will cause strangers to stop and ask to see the house on the spot. That rarely happens since those who see the sign have the same reluctance to face a stranger at the door. They would rather make a phone call to a neutral person, i.e. to an agent, who will make the arrangements to show the home later.

There is No Crystal Ball in Real Estate

by Cheryl Scott-Daniels

 

There is No Crystal Ball in Real Estate

Imagine walking into the darkened conference room of your Fairfield County real estate agent's office and seeing a crystal ball in the center of the table. The agent’s hands pass quickly over the sphere. Like magic, it lights up and there, in plain sight, is the home of your dreams!

It’s time for a reality check - There is no magic to finding your next home in Fairfield County. It will take a lot of work and time by a dedicated real estate agent to locate just the right home. But how will it happen?

The first step is to share all of your thoughts and feelings with the agent you have chosen. Talk about every aspect of the home you want – the desired location, style, size, price, and more. Share every last detail of that special home as you have imagined it. This is an important step. The greatest challenge for the real estate agent is to learn to think like you – in a very short time span. By sharing your objectives, you help the agent begin a comprehensive search among the many available homes, eliminating those which don’t fit, while identifying those which do. The result can be a great selection from which to choose.

Wait, there’s more - It’s called feedback. As you begin looking at homes, be prepared to share your impressions with your REALTOR®.  Which features fit your lifestyle? Which floor plans aren’t to your liking? The process of elimination begins.

One way to narrow the search is to make a simple decision as you visit each home. Compare it with the one just before it, and chose one or the other. Then when you visit the next one, compare it to your prior choice. In that way, you are comparing only two homes at a time, and mentally choosing one.

Chances are good that when you’ve seen all potentially suitable homes, your choice will be clear. By sharing information with the real estate agent from the beginning, then providing feedback as you go, you are likely to see the right homes, at the desired price level. There is no magic involved, just a sincere effort by your real estate agent to turn your dreams into reality!

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