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It Needs Everything!

by Cheryl Scott-Daniels

As a seller’s agent, one of the phrases I dread hearing most from a buyer is “It needs everything!”. Unless your home is unique, in an ideal location, on a perfect lot, and priced well below market, you will most likely loose the buyer whose head is spinning with a ‘to do’ list before they have even reached the second floor.

So what do you do if you know your home is dated but you don’t have the time or funding to make the updates or repairs needed? Clean! Top to bottom! Make your home SPARKLE!

A thorough cleaning from top to bottom can make a big difference in the way that buyers view your home. Dirty or dingy homes give buyers the impression that the home has been neglected. A good cleaning can help improve the impression buyers have of even the most dated homes. If a buyer feels the dated bathrooms and kitchen are at least clean and usable they tend to be more open to the idea of living with it ‘as is’ and updating over time. If the pink bathroom tiles and laminate counter tops are dirty they will feel as though they need to spend money to make changes before they can even move-in.

Once your home has been thoroughly cleaned the next step is to keep it that way. Going above and beyond normal weekly cleaning will ensure that buyers get the best first impression of your home every time and hopefully you can avoid the dreaded “It needs Everything!”

5 Precautionary Tips – Real Estate Marketing

by Cheryl Scott-Daniels

37% of Home Buyers Found The Home They Purchased on The InternetAccording to The National Association of REALTORS® Home Buyer profile, 90% of home buyers search the internet for homes. It is no surprise then that most REALTORS® concentrate their marketing efforts on the internet, exposing the listing to the maximum number of home buyers world-wide.  We have compiled a short list of precautions you can take to protect your home and privacy while your home is being marketed:

  1. Store valuables out of site before your home is photographed.  Make sure they are in a safe a secure place during showings and open houses.
  2. Remove any reference to children’s names. Remove name signs from walls and items which have children’s names on them.
  3. Request that your agent use an electronic keybox which allows them to electronically monitor agents who are accessing the house.  Only members of the local MLS have a coded key to access these keyboxes and each time an agent opens the keybox it registers the date, time and name of the agent. Your agent will be notified via email of any activity on that keybox.
  4. If you are away or are marketing a vacant home, consider investing in lights on timers. Set the timers so that lights in different rooms go on and off at different times.  Change the sequence periodically.
  5. Lock the doors. A simple tip but many home owners do not lock their homes on a regular basis.  It is important to do so.

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